Readymade Newsletters, LLC was founded to help security alarm companies improve their customer retention by building better connections with their customers and increasing consumption - getting their customers to buy more goods and services.

The idea was came to me during a dinner banquet where I found myself seated across the table from a gentleman who looked familiar to me. As we went around the table introducing ourselves, I placed the face - an optometrist from whom I had purchased my glasses over five years ago. 

What struck me like a ton of bricks was that subsequent to my purchase of $600 worth of frame, lenses and sunglasses, I never heard from him again! Talk about not knowing the value of a customer – or worse, knowing the value of a customer, but not doing anything about it.

My brain immediately sorted through the various service providers and retailers I have made significant purchases from over the years, and without exception – no ongoing contact.

The problem is that business owners are too busy to sit down and consistently produce a newsletter. In my research I’ve seen plenty of examples where a monthly newsletter gets started, but before too long, monthly becomes bi-monthly, to once a quarter, to the graveyard of great ideas.

So at the end of the day, it's not about the newsletter; it's about building a strong connection with the customer. A stronger connection with the customer facilitates higher consumption of the goods and services you have to offer, which results in higher customer retention.

To your success,

Nick