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Do You Want A
Customer Retention System
That's As Easy As 'Cut &
Paste'?
Are you frustrated because your attrition numbers are higher than you’d like? Do you feel
like you’re on a treadmill, constantly trying to stay ahead of disconnects? Is it a constant
struggle to find new alarm customers to replace the ones falling off?
Not having an effective customer retention program means leaving money on the table. According
to Harvard Business Review “. . . a 5% improvement in customer retention could boost
profits by 25% to 85%.”
The problem with most customer retention
programs is that they’re too complicated
Most customer retention programs make customer retention sound more complex than it really is.
Here’s one example:
“Successful customer retention strategies begin by acquiring the deepest possible
understanding of best customers. With a clear picture of the demographics involved and a
three-dimensional perspective on their behavioral and attitudinal attributes, you’ll have the
data needed to develop customer retention strategy and a prescriptive customer retention
solution that dictates…”
I don’t know what all that means, but it doesn’t sound easy. It doesn’t have to be that
way.
Customer
retention comes down to having a connection with your
customers
When you boil it all down, improving customer retention comes down to one thing -
building a better connection with your customers. A better customer
connection will build a stronger brand identity for your company, form a better top of the mind
awareness of who you are and what you do, and make it easier for your customers to buy more of what
you have to offer.
The Best way to build a connection with
your customers is with a monthly newsletter
Dollar-for-dollar, a monthly newsletter is the best way to build a connection with your
customers. The problem is that you just don’t have the time to put a
newsletter together each month, and coming up with content each month is hard. That’s where
we come in.
The Sentinel - the customer newsletter
that’s as easy as “cut & paste”
It’s not about a newsletter - it’s about providing you the absolutely easiest
way to keep your customers around longer. Professionally designed specifically for
security alarm companies, The Sentinel lets you easily produce a quality customer newsletter the
way you want it. If you can “cut & paste” using Microsoft Word®, you can personalize The
Sentinel the way you want it - in only 15 minutes a month. Better yet, for most companies
The Sentinel will cost less per customer per year than the price of a first-class postage
stamp.
The Goal is simple - Help you keep your customers longer
Subscribe to The Sentinel and find out how easy it is to improve your customer
retention.
Get started today for only $1.00.
How does a newsletter help you improve
your customer retention?
First, a newsletter will develop a top of the mind awareness when it shows up each month in
your customer’s mailbox or inbox. Frequency and consistency are the keys to building your brand in
the customer’s mind. As you show up each month, your connection builds.
It all starts with building a connection with your customers. And, like all relationship
building, the way to build a connection with your customers is to communicate with them
regularly and often.
Second, since the content of a newsletter is information focused, customers appreciate receiving
useful tips - both about security-related issues and non-security issues. Providing
security-related tips to your customers will position you as a trusted advisor. Reaching out to
your customers at times other than sending a bill will generate goodwill that goes a long way in
developing a connection with your customers.
Finally, since a newsletter does not come across as a direct mail piece, your customers’
defenses will be down. So when your newsletter presents an offer, or lets your customers know about
what else you can do for them, your offerings come across as solutions to problems as opposed to
just sales pitches. This makes your chances of getting your customers to pick up the phone and call
you substantially greater.
What you’ll get when you subscribe to
The Sentinel
Each month you’ll receive great content consisting of security-related articles, general
information articles, fun facts, a puzzle and room to present your company’s specials and
offerings, all designed to help you build a better connection with your customers. You’ll also
receive a professionally designed, personalized template for your newsletter - in Word®, for the
print version, and/or graphical email for the email version.
The Sentinel Newsletter is a month-to-month subscription - there are no
contracts. You’re free to cancel anytime (although once you see how easy it is to
improve your customer retention, I doubt you will).
How The Sentinel
works
By the 15th of each month you’ll receive a download link for the content of the following
month’s newsletter. All you do is cut and paste the articles from this “master file” into your
template; update your current offerings and your personalized message, and you’re good to go.
Use Microsoft Word® to easily update your template to the latest batch of
articles, swap out an article for your company-specific news, and update your current offerings.
With the email version, you get a powerful online editor to update your email each month
(additional charges for sending email apply - see email pricing).
Like the print version, it's as easy as cut & paste.
Whichever version you choose, you have full control to customize your
newsletter the way you want it. To see how easy it is, watch
the videos.
Maybe you’re worried that trying
something new will be risky . . .
- Maybe it’s difficult for you to delegate, especially something as important as how you
connect with your customers.
- You may worry that you’re not “tech-savvy” enough to take advantage of The Sentinel.
- Maybe you write your own newsletter.
- What if The Sentinel just doesn’t build any connection with your customers?
What if you find it difficult to
delegate something as important as your newsletter?
Well you’re right about how important it is to connect with your customers. But don’t worry, all
we’ve done is given you one less thing to worry about. Since The Sentinel comes to you each month
electronically in Microsoft Word®, you can customize it the way you like. If you use the
email version, you can edit everything right online. Add anything you want - celebrate one of your
employees, praise a customer that made a great referral, or report on local crime statistics - it’s
totally up to you.
Are you “tech-savvy” enough to work with
The Sentinel?
If you’re able to use email, you’re tech-savvy enough. If you can right-click or left-click,
you’re tech-savvy enough. If you know how to use Microsoft Word®, you’re tech-savvy
enough. And, if you really get stumped, I’m an email or a phone call away. I'll get you un-stumped
- no matter how long it takes.
Even if you currently write your own
newsletter
You may currently be writing your own company newsletter. But unless you are a prolific writer,
you probably struggle each month to come up with fresh content. Where else could you be
spending your time if you only had to spend 15 minutes a month on your newsletter?
What if The Sentinel just doesn’t build
any connection with your customers?
Try The Sentinel Risk Free For 90 Days. If within 90 days you decide that The
Sentinel is not right for you, just send me a note and I'll refund 100% of what you've paid
for your subscription.
Thereafter, you get my Perpetual Guarantee. If at any time - even if it's
five years from now - you feel that The Sentinel is not helping you build a better connection with
your customers, just send me a note and I'll immediately remove you from our system and
refund your most recent monthly subscription charge - no questions asked.
What makes The Sentinel
different?
The Sentinel is unique because:
- We make it incredibly easy. We’ve done all the heavy lifting so you have
one less thing to think about;
- It was specifically designed with security alarm companies in mind -
the only one of its kind;
- You get to connect with your customers each month using print, email
or both, without all the hassle of writing content each month; and
- You’re in control. Get it your way - change as much or as little as you
want, in as little as 15 minutes.
Why it’s important that you act
now
- For a limited time you get FREE setup of your newsletter template.
This setup fee is normally $199 and covers the cost of setting up your account and preparing
your company template with your company name, logo, and personalized message.
- The Sentinel will be limited to 300 subscribers. New subscribers will only
be admitted as spots open up.
Get
started with The Sentinel today for only $1.00
Try The Sentinel today for only $1.00 for your first month and see how easy customer
retention can be. Thereafter you’ll be charged the regular monthly subscription rate of $147.
For most security alarm companies the rate per customer per year is less than the cost
of a first-class postage stamp.
How do I sign up
today?
Subscribing is easy:
- Click HERE to go to the order page.
- Fill out the contact order form and click “Submit”.
- Choose your subscription - print, email or both, and complete your order though
PayPal.
(Note that you do not need a PayPal account to complete your
purchase.)
If you have any questions, please feel free to email or call
me toll-free at 888.383.5104.
To your success,
Nick
P.S. Try The Sentinel Risk Free For 90 Days. Thereafter you get
my Perpetual Guarantee.
P.P.S. The Sentinel Newsletter will be limited to 300
subscribers.
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